Victoria Tran is a 27-year-ago first Vietnamese-Canadian female in the video gaming industry. Victoria obtained her Bachelor’s Degree in Sociology at McGill University and resides in Canada. She is a community director at Innersloth, an American company that launched the game Among Us that now has nearly half-a-billion users, a million followers on Twitter, and two million followers on Tiktok. Her goal is to engage a wider audience by building better relationships with online communities. Tran was included in Forbes 30 Under 30 : Games (2022) and The Most Inspiring Talents of 2021 (Branded Content Innovators) Adweek’s Creative 100. She was credited with Community Management of the Year at the Indie Publishing Awards, and was host for the Independent Games Festival (IGF) Awards (2021).
What is your earliest childhood memory of playing video games? How did your hobby turn into a passion?
Ah, so many! The 3D pinball game on our first computer, Pokemon Blue on our Game Boy Advance, Neopets, board games with my brother and the list goes on. It feels like games have always been a part of my life. My strongest memory from childhood was probably playing Tibia and discovering you could actually be friends with people from around the world there. Since games were so ingrained in my childhood, they just naturally became what I wanted to pursue after I graduated university, even if that wasn’t what I originally went to school for. Games just brought me so much joy and community in so many difficult times that they became my passion.
How has your family reacted to your choice of career?
Ha ha. Well, they don’t understand it at all. I think they think I’m just going through a phase, but they’ve been supportive, nevertheless. That’s all I could ask for. I’m pretty sure there’s some disappointment that I didn’t end up working in healthcare like I originally planned, but that’s alright.
Tell us about a day in your life as Community Director at Innersloth. What do you enjoy most about your job?
It’s a lot. In a day I usually respond to various email requests for partner approvals, provide feedback on our marketing assets, strategize for our next update, and create and post content for our social media pages. The best part is directly interacting with the community. I love seeing what they come up with, chatting with them about the game, and learning what makes them tick.
How did you get involved in Among Us? How did it impact you and the community?
The team reached out to me in late 2020 because they needed someone to help them with community and marketing and I happily accepted. It definitely made a big difference in my life. A lot of cool opportunities came my way, and I’m forever grateful to the team for trusting me with the community. We managed to streamline a lot of the information flow between our players and the developers and hope to continue doing that.
How did you adapt to working remotely? What innovative/creative ideas came out of it?
Working remotely wasn’t too much of an issue for me. I’m naturally quite introverted, and the beauty of games is that they can keep you connected to people you care about. It is not the same as seeing them in person, but definitely helpful. I think the fact all of Innersloth works remotely means we are able to do our best work in the space that we define, plus we understand what makes a remote situation work. And since Among Us allows you to play with anyone globally, it helps us understand what features might be needed or missing from the game when it comes to teamwork and communication.
Why is there a lack of female Asian representation in the video game industry?
There are a lot of structural and organizational issues in the industry. Historically games have been framed as a “boys” thing. You see that reflected quite a bit in management in the bigger game companies, as many of them tend to be men. While the industry is working towards better representation and support, I hope we can see more Asian women represented in leadership roles.
What advice would you give to young Vietnamese Canadians who are interested in this industry?
Your specific values, interests, and background are what make you suited for the industry. Staying curious, leaning into my interests, and knowing my values helped me a ton when I first started. I didn’t grow up with consoles. I had no idea that a lot of games were made with a program called Unity or Unreal. But it was okay, I learned. You can too. I’ll be cheering you on.
Any upcoming future projects? Where can our readers find you?
Lots of work on Among Us, as always. I am working on my own Community Developer newsletter for those interested in the industry, which you can find at victoriatran.com. You can also find me on Twitter @TheVTran.
What are your other interests?
I love watching anime and reading manga. I guess that’s not too surprising, but I also love baking. It is fun seeing piles of flour and sugar somehow become a cake. Good thing it’s delicious too.
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