Did you read that right? Yes, you did. You might be thinking how preposterous it is that an online shopping for H&M is not universally available, but H&M finally launched its online store in Canada last Thursday!
Rival brands like Zara and Forever21 have pushed H&M to expand its e-commerce to other countries.
Rare H&M housewares (pillows, vases, children’s’ textiles) will also be made purchasable through the online site. Many are unaware of these products since they are currently available in only one store in Toronto.
To celebrate their online store opening, H&M is hosting an Opening Sale with items starting at $4.99, so take this opportunity to do your shopping!
There’s also big news on H&M’s new collaboration with Parisian fashion house, Kenzo! The collaboration will launch its collection in over 250 selected stores worldwide, as well as online on November 3, 2016. The upcoming collection will feature clothes and accessories for both men and women.
Creative Directors Carol Lim and Humberto Leon of Kenzo’s collection will feature clothes and accessories with bold colors and prints for both men and women.
The collaborative campaign was shot by iconic photographer, Jean-Paul Goude and features seven celebrities/figureheads including: models Iman and Chloe Sevigny; actress Rosario Dawson; hip hop artist Chance The Rapper; musician and composer Ryuichi Sakamoto; Vietnamese rapper Suboi; and activist and leader of Earth Guardians, Xiuhtezcatl Martinez.
In addition, creative ambassadors and figures are also featured in the lookbook: writer and activist Amy Sall; photographer Youngjun Koo; artist and DJ Juliana Huxtable; musician and performance artist Oko Ebombo; fashion editor Harriet Verney; make-up artist Isamaya Ffrench; artist Ingrid, musician Anna of the North; model and rapper Le1f; and more.
A first glance at the collection reveals loud colours and daring prints, bringing to mind the aesthetics of pop art culture.
Here are some of the images from the lookbook!