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Barneys of New York store was the stylish backdrop for the coveted Crème de la Mer ‘Master Class’ in Beverly Hills. The invitation-only special event brought together La Mer loyalists, skin care devotees and friends who came to learn more about the transformative and high-performance skin care products.
Arriving early, I was happy to see Vicki Smith, the dynamic National Trainer for La Mer, and Soheila Ghassemi, the elegant account coordinator. I have met Smith at a previous La Mer event. She is warm, gracious and is one of the most knowledgeable people about La Mer skin care. I took the opportunity to ask Smith more about the line.
“The heart and soul of our brand is the Miracle Broth,” said Smith, whose skin was luminous and flawless. She told us that Crème de la Mer was conceived by Dr. Max Huber, an aerospace physicist, after he suffered a laboratory accident that severely burned his face. Formulated with sea kelp and a pioneering bio-fermentation process, La Mer crème miraculously transformed the scarred appearance of Dr. Huber’s skin. Since then, it has evolved into what can only be described as a legend. All skin types would benefit from this nourishing treatment, said Smith. Today, La Mer offers a complete range of facial skin care and body products – all derived from the remarkable benefits of the sea.
I first heard about La Mer face crème during my college years. Since then, the line has expanded to include face serums, eye crèmes, body moisturizers, and treatment make-up such as foundation, powder and tinted moisturizers with sunscreen protection. Since I don’t like wearing a heavy foundation, I reached for the La Mer Reparative Skintint SPF30 to try on my skin.
It has a healthy wash of color with translucent pigments that even out the skin tone. It also contains the healing properties of La Mer’s legendary Miracle Broth, which helps to reduce the appearance of lines and wrinkles. During the Saturday afternoon, Patrick Foley, the celebrated Barneys Personal Beauty Shopper stopped by to share his praises of the La Mer line and mingled with everyone.
After learning about the products and their oceanic origins, the participants had the opportunity to test each product and feel the luxurious texture on our hands. The La Mer expert team at Barneys, Diana Tinker and Michael Burke, were available to assist clients select the best products for their individual needs and preferences. www.barneys.com